The survey show that the audio consumers have a strong demand for the new Bluetooth wireless listening experience.
Qualcomm technologies recently released its 2021 audio market report. The report conducted extensive research on the end-user behavior and functional requirements to promote wireless audio consumption. There are about six thousand smartphone user joint this research at the United states, United Kingdom, China, Japan, Germany and India.
The following is an overview of the research point.
01 Market views on the use of audio equipment in 2021.
Compared with before 2020, most listeners around the world rely more on the audio devices in their daily life.
02 Comparison of the true wireless earphone usage between 2021 and 2020.
In 2021, true wireless earphone will be more widely use in almost all types of the activities. Among them, voice calls and game audio have the strongest upward momentum. At the same time, the battery life of the Bluetooth earphone also become more and more important.
03 Market view on the use of audio equipment in 2021
Due to the increase of listening scenes and the emergence of a large number of high-definition the communication content, consumers have a sharper understanding of sound quality differences than ever before. In the audio market report, 60% of the research participants hope that the sound quality of their equipment can reach CD quality or above.
04 Interest in the upcoming Bluetooth audio sharing use case.
With the increasing use of various types of networked audio, more than one third of the respondents are interested in each new Bluetooth LE audio standard use case.
For an unpublished technology this is very gratifying data, which shows that consumers are likely to use the upcoming use cases.
LE audio specification opens up a new way to expand the use of Bluetooth wireless technology, and expand the advantages of wireless listening to new consumer areas. As this new data emphasizes, based on the established strong audience advantage of Bluetooth wireless audio. LE audio can help audio manufacturers meet the rapidly growing diversified wireless audio needs.
In order to develop LE audio functions and help consumers use them quickly, manufacturers need to adopt a comprehensive product development method. At present, the main consideration of audio equipment manufacturers is to ensure seamless backward compatibility with the current Bluetooth wireless technology standards and provide the best listening experience in the wide use scenarios required by today’s consumer. A leading platform designed to support the upcoming Bluetooth audio sharing function(Such as Qualcomm® QCC3056 and Qualcomm® FastConnect 6900), This comprehensive method is considered in the design and provides the best support for true wireless earphone with immersive sound effects and different functions.